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This logo concept features a pea mascot inspired by the viral TeeTurtle reversible octopus plushies and the Kawaii aesthetic from Japan, which has gained popularity in the U.S. in recent years.

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The outer circle reimagines the traditional recycling symbol, replacing arrows with stylized leaves to emphasize sustainability. Peas, known as one of the healthiest vegetables, reinforce the theme of wellness.

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The goal of this project was to create a logo that encourages the community to eat healthier, reduce waste, and foster a stronger sense of connection.

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Client: Alabama Environmental Council

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Logo. Illustration. Print.