The objective of this project was to rebrand Raytheon's logo into something more memorable and creatively symbolic. The redesigned "R" incorporates visual storytelling: the stem represents a person, the baseline and shoulder form a shield, and the horizontal lines suggest missiles—tying together themes of protection and defense.

 

On the left is Raytheon's current logo, and on the right is the proposed rebranded version.

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Client: Personal Project

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Branding. Identity. Logo. Print.